When you hear the word SEO, what comes to your mind? It's likely keywords. Keywords remain an extremely important part of your SEO strategy and is really something you have to master in your blog posts.
One of the questions I come across quite a lot when getting asked about keywords is whether or not keywords are case sensitive.
According to Google AdWords, keywords are not case sensitive. It doesn't matter if the keywords are written in upper or lower case as the search results will still be the same.
Let's add to your SEO toolbox and dive deeper into keyword capitalization and other super fun stuff – so hang around.
Why are keywords an important aspect?
You might have heard the phrase keywords are dead a couple of times before when searching through the latest SEO trends. Well, get that out of your mind again. Keywords are the shit and should be the very foundation for your content strategy. If not, you'll have a hard time ranking in the SERPs.
Let's look at some of the benefits of focusing on keywords in your SEO strategy:
Keywords are clues
One of the biggest benefits of SEO keywords is that they can be used outside of SEO. You see, keywords give you solid ideas about who people are (your potential target audiences) and what they want. This way, you'll be able to better cater to the needs of your target audience.
Put all your focus on search engine rankings, organic traffic, SEO keyword aside for a minute. Now, imagine you know what your customers truly want, what they are feeling. These are invaluable insights that will help manage your business better, prepare an informed marketing strategy, and aim to satisfy the needs of your customers.
Imagine if you wanted to comment on Twitter, Instagram, or any other social media, or are in a focus group or responding to a survey, chances are that your answers will be based on how you feel other people may perceive it. This may lead to you not giving completely honest answers.
But when you are searching for stuff online, you have anonymity. This combined with the several sources of information online allows you to search exactly what's on your mind. And SEO keywords can give you an unadulterated look into what your customers want.
It’s data driven truth serum
Most people just see keywords as the foundation of the content they want to put on their website. Google trends, keyword planner are examples of tools that can be used to analyze keywords. But there are several ways you can leverage keyword research as a powerful market research tool.
Behind every word typed in search engines is the true intent of the people searching for information. Of course, the keywords themselves will give you a solid idea of the intent of the people searching them. But you will need to look beyond the literal meaning of keywords if you want to get the most of them.
To drive home the point, let's take a look at this keyword "Safest paints for baby nursery 2021". If we are to look at the explicit, literal meaning of these keywords, we will be able to derive the following:
- The query is by parents concerned about the safety of their child
- They want multiple options to choose from
- The want up to date information
But if we look beyond the explicit, literal meaning of the keywords and focus on the implicit meaning/interpretation, we'll also be able to derive the following.
- The query is most likely by first-time parents
- The parents would want to know what makes paints safe for nurseries
- They realize/understand safety standards may change over time and thus are looking for up-to-date information
- Are currently in the research phase but there is an obvious intent to buy
- Chances are they are already planning to buy or have already bought other items for their baby's nursery
- Safety is most likely prioritized here, even more than aesthetics or cost
- Looking for a list of nursery paints ranked by safety
As you can see, there is a lot of information you can get from keywords if you look beyond their literal meaning. This way, you'll have more insight into the true intent of your customers.
In writing an article for " Safest paints for baby nursery 2021", the information derived from the implicit interpretation will come in handy. For one, you'll know to prioritize safety first over cost and rank the paints according to how safe they are. You'll also explain the safety regulations for nursery paints and why the paints on your list are safe.
Keywords act as bullseyes
This is another big advantage of SEO keywords. They let you know who you are aiming for while also attracting the right group of people. A lot of people are searching for your primary keywords and related keywords, and your primary keyword will guide you in capturing your target audience from a plethora of related searches.
Using keywords effectively
We've established that keywords are still very much important and that you have to use them right. Google recommends that you should “focus on creating useful, information-rich content that uses keywords appropriately and in context.”
Google has updated its algorithm over the years and now more than ever is able to understand beyond what a user searches. This way, the most popular search engine is able to deliver helpful and valuable results.
It is in light of this you should focus on writing content that fulfills the need of a particular keyword and not just for the keyword’s sake. Google will know if your content is helpful to users or just stocked with keywords to rank high in search results.
Also, make sure your keywords appear in a natural context. You don't need to overstuff your content with keywords. And if your content is really aimed at providing value to your audience, you'll have no problem making your keywords appear in a natural context. Dear old Google will know if you do this and you'll be rewarded with a higher search rank.
Are keywords case sensitive?
Ha, back to our talk about whether keywords are case sensitive. We've been having fun talking about the benefits of keywords. Truly, there is no shortage of things to talk about keywords.
As we established in the answer paragraph, keywords are not case sensitive. And so whether you capitalize them or not isn't going to matter. We've seen people using separate keywords, one in upper case and the second in lower case. And we'll break it to you - it makes no difference.
Google Adwords isn't case sensitive...not yet. Should this change, we'll be sure to update this article. So keywords are matched regardless of the case they are written in and this is why a keyword written in lower case and that written in the upper case will produce the same result.
But we doubt you'd want to write your keywords in upper case anyways since all-caps sentences are generally considered to be of poor quality.
Whenever you are writing a sales copy or any other content, you should always endeavor to write the first sentence of any proper noun in your keywords in upper case. This is simply following the rules of the English language. Not going this may bring about a bad impression as people may think it is a typo when they read it.
Remember that your writing will potentially be seen by many people and things as simple as capitalization can make a bad impression on your precious website.
Are search engines case sensitive?
Search engines like Google and Bing are not case sensitive. This is because they don't put case sensitivity among the factors they put into consideration when ranking results. Even though some believe that it can improve search results, it's not so, at least not yet.
Perhaps the area where capitalization may matter is in your URL and this comes into play after the .com or whichever it is you are using for your website.
So if you are concerned about SEO and capitalization, the best way to go about this is to use the right spelling, punctuation, and capitalization. As I said earlier, just write in proper English. As simple as that.