How to Claim a Website on Pinterest in 4 Quick Steps

Want in-depth analytics, more website visits, and a verified badge on Pinterest? It’s time to verify your website on Pinterest.

How to Claim a Website on Pinterest in 4 Quick Steps

Like any serious blogger, I jumped into the bandwagon called Pinterest after hearing all the good shit it has in store. More than cool pictures and statement posts, it has a ton of value and functionality that could legitimately turn a dead-end blog around. No joke. Just keep reading and stay with me to find out why.

Pinterest is an absolute beast at steering traffic to a site (better than Facebook). What’s even better is it gets you more inbound links! I’ve worked in my fair share of SEO agencies and one thing I know for sure is a solid link-building strategy is key to ranking high in SERPs.

Pinterest’s also got a steadily growing user base of engaged folks— 450+ million monthly active users (and counting) to be exact. That’s more than the active users in frequented social sites like Twitter and Snapchat combined. It’s fucking nuts.

Let’s just say Pinterest got my interest (word play intended). It lives up to the hype and is my top marketing platform for good reason.

I’m guessing you hopped into Pinterest for similar reasons. Orr, you’re tempted to hop into it right now that I’m telling you it’s worth the investment.

When I first opened up a Pinterest account, I was stoked to explore a new marketing platform. But it’s easy to get derailed.

I bet you’re just saving pins like crazy because there’s so much interesting stuff in there. You’re going down the Pinterest rabbit hole and scrolling to no end. Guilty? I would know. Because I did the same damn thing.

But what exactly can you do with Pinterest to grow your blog?

Well, it’s time to claim your website, hotshot.

But, there’s a catch.

Pinterest is a tad different from other social media sites in a rather inconvenient way: You can’t just punch in your website URL and tap save.

How to claim website on Pinterest involves code (daunting for the average non-tech person, I know). It’s a weird process.

There’s a few ways to go about this:

  • Adding an HTML tag to your site
  • Uploading an HTML file to your site
  • Adding a DNS TXT record to your site

Does it sound like gibberish? Same. It’s all Greek to me too.

‘So, why bother?’

Thanks for asking, stranger. It may sound like a hassle, but it’s worth the hustle.

Site verification grants access to neat business features:

  • In-depth analytics for the pins published from your site
  • A prompt that encourages users to visit your page
  • A verified badge

It basically offers authority, a call-to-action, and metrics to gauge success. It’s a marketer’s checklist.

But back to the website claim problem, I’ve got good news for you. I’ve found a way to bypass the coding aspect with four quick steps in 2021. It’s honestly so simple you can do it within minutes.

I’ll walk you through the process of how to claim website on Pinterest code-free.

How to claim website on Pinterest

Step 1: Prep your website and Pinterest account

First things first, I’m the realest… are song lyrics from an old Iggy Azalea song that is very much relevant to this first step.

Verify that your website owns either of the following:

  • A second-level domain (such as
  • A subdomain (such as
  • A subpath domain (such as

If it isn’t yet, then make it happen by registering a domain name. Here’s how.

As for your Pinterest account, make sure to do either of the two:

  • Add a business account to your Pinterest
  • Upgrade your personal account to a business account

It can be confusing to tell a personal from a business account apart, though. The two are so fucking similar. It took me a while to figure this bit out too so I’m giving some pointers here to help check if you’ve got the business account prepped and ready:

  • The set-up screen will ask for your ‘business name’ and website
  • The word ‘Business’ is beside the Pinterest logo in your profile page
  • The ‘Edit profile’ portion of your Pinterest will ask for details specifically about your ‘business profile’

Once all these are confirmed, move on to the next step.

Step 2: Claim website in settings via HTML tag

The simplified substeps is to hop on a computer or laptop (cell phones won’t work), and then claim the website in settings. No duh.

‘But where the fuck is website in settings?’

It’s at the top right area of Pinterest. Click the down-facing arrow to open up a dropdown list.

Click Settings under the ‘More Option’ column.

Then, click Claim to get credit for your content in Pinterest—  and yup, all of your content.

Click the Claim button beside the ‘Websites’ label. Doing so will trigger a pop-up with three options for how to claim website on Pinterest. Choose to add HTML tag.

Click the textbox below the ‘Add HTML Tag’ label to copy its contents automatically. For safekeeping, keep it in a Google Doc, your notes app, or wherever it is you store important text. It may come in handy for security or verification purposes.

After that, tap the red Continue button and just keep following the instructions.

The text will then prompt you to enter your website URL and verify. Don’t paste the URL just yet and proceed to step 3.

Step 3: Use Yoast to verify website

In another tab, go to the dashboard of your WordPress website and add the Yoast SEO plugin if you haven’t yet.

That’s not the only option though. There’s a few plugins that can verify websites for Pinterest. Personally, I just use the free version of Yoast SEO since it’s free, easy, and quick.

Once the plugin is ready, navigate to the social page and click a tab labeled ‘Pinterest’. This opens up the prompt ‘To confirm your site with Pinterest, add the meta tag here’.

Paste the HTML tag from Pinterest and click ‘Save changes’.

Go back to Pinterest, enter the website URL, and then click verify.

Step 4: Sip a piña colada while you wait!

It’ll take up to 24 hours until Pinterest emails for updates so until then, just sit back and sip a piña colada. Or continue scrolling through Pinterest and saving pins.Or do whatever the heck you want, really.

But that’s basically it for how to claim website on Pinterest.

‘So, that’s it?’

Yup, that’s it for how to claim website on Pinterest. Simple as 1, 2, 3 and A, B, C.

Here’s a quick recap:

  1. Prep your website and Pinterest account.
  2. Claim website in the Pinterest settings via HTML tag.
  3. Use the free version of Yoast SEO to verify your WordPress website.
  4. Chill and wait up to 24 hours for email confirmation from Pinterest.

In the case that you, my good friend, have a different website provider like Bluehost or Weebly, I highly suggest looking at Pinterest’s help center for detailed instructions.

After all is done, stop the endless scrolling through Pinterest and start taking action. Bring your marketing strategy up a notch and drive traffic to your blogs.

Claim success!