So, you’re starting a blog! That’s incredibly exciting.
Sharing your ideas and thoughts online is one of the most fulfilling journeys you can go on and it’s also an amazing way to grow a business or personal brand.
What you might be asking though, is “What should my first blog post be about?”.
There always seems to be a lot of pressure on that first post, because it’s the first time you’re putting yourself out there and announcing your new project. As such, it can be paralysing to know how you should start things off.
That’s why I collected 21 creative ideas for that first post, so you can get into the arena as quickly as possible and get this journey started on the right foot.
1. The origin story
Imagine your life is being made into a Hollywood blockbuster movie. What would they say about your journey? How did you get to where you are? What challenges did you have to overcome? Write about that and start building rapport with your audience immediately.
2. The anti-blog post
Instead of waxing lyrical about what the blog is going to be about, why don’t you rule out all those things it’s not going to be about? By eliminating topics and lines of thought, you can narrow down into a scope in which you can really add value, and make it clear to readers exactly what to expect about what is to come.
3. The uncommon opinion
A great way to show your unique point of view is to write something about an opinion that you hold that is very uncommon, or even controversial. Think about what idea you believe in quite strongly that is somewhat contrarian. Writing about this shows your personality and what sets you apart from other bloggers.
4. The whimsical FAQ
A great way to inject some humour into your first post is to pose some cheeky questions to yourself and answer them as if you have a very large audience that keeps asking them. Keep this light and fun and it will show readers that you don’t take yourself too seriously, while still sharing key insights into what the blog is going to focus on.
5. The resource hub
If you want to provide value immediately to any new readers, review and celebrate some of your favourite resources that have helped you in your niche. Be honest and upfront about your thoughts, sharing the good, bad, and the ugly, and then link to them so that readers can take advantage of the research you’ve already done.
6. The failure
Write in a vulnerable way about a mistake that you’ve made in the past and how that failure taught you something about yourself and/or set you up for future successes. Everyone always shares the highlight reel online, so a post like this will set you apart from the rest and show how authentic this blog is going to be. It can also help someone avoid the mistake that you made.
7. The cheat sheet
If you’ve done a lot of research or experimentation on something specific in your niche, why not create a concise cheat sheet of your key insights, do’s and don’ts, and any other information that might be helpful to someone trying it for the first time. This can be extremely useful for readers and can become a great evergreen asset for your blog.
8. The bookshelf post
Write a few short reviews of a couple of books that have had a big impact on your life, or on your business. Talk about why they were valuable, and what readers can stand to gain from them if they pick them up. If you can pull one or two key takeaways from each, it can be a really valuable first post that you can expand on over time.
9. The differentiator
Write about the one thing that differentiates you from the rest. Whether it’s in a personal or a business capacity, what is the one thing that makes you unique and valuable. This sort of post might feel braggy, but in fact – it’s a crucial part of convincing readers to stick around. Why should they stay if not for something unique?
10. The ultimate guide
If you’re up for a real challenge, write a comprehensive guide on something that you’re an expert in. Don’t hold back – include as much detail and as many resources as possible to share everything you know. The idea is to create a one-stop-shop for a certain idea or concept, that can stand on its own and give readers everything they need to know.
11. The manifesto
Think carefully about your mission and vision for the blog and write up a manifesto that condenses that into a short, but powerful manifesto. What do you stand for? What values do you hold dear? What won’t you tolerate? Why are doing what you’re doing? A manifesto can be a great start because it sets the north star and lays a benchmark for what the blog is going to be about.
12. The parody
Write a parody post that subtly makes fun of some of the common tropes within your niche. Try to make use of jargon and inside jokes that only readers who are in your target audience would understand. At the end of the post, be sure to make it clear that this is a parody, show your respect to what’s come before you, and then include a piece about what you’re going to do differently on this blog.
13. The hack
Describe a hack that you’ve put into practice and why it makes your life easier. This can be short and sweet but be sure to contextualise why it’s so powerful and how it can save your readers time and energy. Immediate value like this will keep them coming back for more.
14. The goal post
If you have a clear vision for the blog and you’re up for some public accountability, why not write about your goals for the blog going forward. This can give readers a sense of your ambitions and what you’re trying to accomplish, while also being a good reminder for yourself as to what you’re chasing when times get tough. (And they will!)
15. The gift
Perhaps you have a digital asset like an e-book or a software tool that would be of immense value to your readers? Why not make your first post a no-strings-attached gift post where you give that out for free? This is a great way to show immediate value and to collect email addresses for your mailing list.
16. The role model
We are all greatly influenced by the people that surround us, and so it can be very illuminating to share some thoughts on someone that you’ve admired, and how they’ve shaped who you are. Your character will bleed through and you can also give appreciation to someone who has helped you get to where you are.
17. The rant
It’s not always sunshine and rainbows, and a good rant can be a great way to set yourself apart. Write about something that irks you, but in a constructive way that shows nuance and expertise. There’s a fine line here, but if you get it right – it can be a cracking first post.
18. The advice post
Write about one or two of the most important pieces of advice you’ve received in your life and how they have influenced how you act. Try and stay away from cliché here and provide value through real anecdotes and personal stories.
19. The word
Choose one word that resonates with you or your business and write a post unpacking its meaning and connotation. Draw parallels to how it has been a driving force behind you and your business, and how it impacts your day-to-day decisions.
20. The letter to your future self
Write a letter to your future self that talks about where you see yourself and the blog in the future, what type of audience you have garnered, and what impact you’ve made in the world. Inject as much personality as you can and create something that you can look back on in the couple of years’ time.
21. The writing spot
Include a photo of where you’re writing the first post from and describe your surroundings as you type. You can include some personal details that inform your point of view while also contextualizing who you are for readers. By seeing you, they can also put a face to the name and start to build a relationship with you as a writer.
I could go on and on, but what you really need to do is take one of these ideas a get started! It’s always going to be nerve-wracking, but execution beats ideas every single time. Don’t hesitate, grab one from the toolkit and jump in the deep end.
If you do take inspiration from one of these, I’d love to see the first post! Drop a link in the comments so we can all see what you created!
Go forth and conquer!