I think you’ll agree with me when I say: It’s REALLY hard to get more followers on Pinterest.
Well, I’ve spent the last few weeks coming up with 10 insanely actionable tips that’ll help you get more followers on Pinterest today.
I'll be covering:
- Schedule your pins with Tailwind
- Define your target audience
- Claim your website
- Join relevant group boards
- Post original content
- Create stunning visuals
- Follow other pinners
- Comment on other pins
- Optimize your descriptions
- Turn your account into a business account
Let's dive straight into the first tip.
Tip #1: Schedule your pins with Tailwind
Tailwind is a Pinterest scheduling tool that allows you to schedule your pins for months ahead.
Why should you care?
Well, as with Google, Pinterest loves accounts that publish content on a regular basis.
Tailwind will help you do that by scheduling your content.
According to Buffer, you should publish around 5 times a day:
“As we reported in our infographic with SumAll, How Often Should You Post on Social Media?, a good starting frequency for Pinterest could be 5 Pins a day”– The awesome team behind Buffer
How in the world would you remember to publish 5 times a day?
And that’s just in your start-up phase.
Later on, that number would probably be somewhere around 30 pins a day.
If I should give you one tip on how to get followers on Pinterest it would without a doubt be to schedule your pins months ahead using Tailwind.
Tip #2: Define your target audience
Marketing Serpa recently conducted a survey where they found that by using buyer personas you’d be able to increase your website traffic with up to 210%.
Now, you probably don’t know what the heck a buyer persona is.
I didn’t when I first created my blog and set up my Pinterest profile.
I’ve written a post on how to find your buyer persona.
It also includes a template so you can get started in no time.
A buyer persona looks something like this:
You want to know what goals your audience have, what challenges they face, and pretty much why they’d want to spend a second of their time looking at your pins.
Pinpoint that and I can guarantee you that you’re going to see incredible long-term results.
But how exactly do I define my target audience?
There are a bunch of ways to do this.
What I like to do is to reach out to some of my viewers and simply ask them why they were interested in my pins.
Do this with 10 of your viewers and you should have a clear picture of how to define your target audience.
CoSchedule has published a killer blog post on this exact topic if you’re interested in a more comprehensive description.
Tip #3: Claim your website
I've actually written an entire blog post on this step. Check it out here.
Well, this tip is only for those of you who has a website. Claiming your website on Pinterest shows your viewers that you mean serious business.
There are a bunch of different benefits as to why you’d want to claim your website. Here are some of them:
- You can enable rich pins to setup a CTA for your pins
- Your profile pic will be added to all pins from your site
- You’ll drive more traffic to your website
There’s really no reason not to do it as it’s painfully easy to do.
How to claim your website on Pinterest
All you really have to do to claim your website on Pinterest is to:
- Log into your Pinterest account and head over to the settings page
- Hit the Claim link in the menu on the left side of the page
- Hit the red button that says Claim and copy the HTML tag
- Log into your WordPress dashboard and paste the HTML tag in the <head> section of your website.
I’m using the WordPress plugin called Insert Headers and Footers to insert tags in my <head> section.
It’s created by the geniuses behind WPBeginner. It’s definitely much easier than to navigate into the actual code of your theme.
Tip #4: Join group boards that are relevant to your chosen niche
If you haven’t found your niche yet then stop for a minute.
It’s absolutely essential for your long-term success that you’ve picked a niche and stick to it.
That way, you’ll lower your competition and show Pinterest that you’re an expert in your field.
I’ve written a blog post on the 7 best and most profitable blogging niches. It’ll definitely also work for Pinterest.
Anyways, if you did in fact pick a niche already you should consider joining some group boards that are relevant to that specific niche.
What are Pinterest group boards?
Think of Pinterest group boards being a box that has been created by a single user.
That user can then add multiple Pinterest users to that box.
Those users can then add pins within that box – sort of like a closed community.
Here’s an example of a group board that I’m currently joined:
Take a look at the profile pictures below the headline. It says 19.
There are more than 19 people in this group board but for some reason Pinterest only thinks there are 19.
Anyways, that’s pretty much what a group board is. Kind of like a Facebook group.
How to get followers on Pinterest through group boards
When you write a super lame update in a Facebook group, people will see it.
The same goes for Pinterest.
When you upload a new pin to a group board then a lot of the people that are in that group board will be able to see your post.
Now, Pinterest recently decided to decrease the chances of people seeing your pin in their feed since a ton of people spammed group boards to get more followers and views.
However, it’s definitely still a viable way to get more followers on Pinterest.
Tip #5: Post content that’s original
If there’s one thing that’ll get you more followers on Pinterest it’s to always strive to beat your competition. Create better content than they’re doing.
Your content has to be original.
One thing that gets people to drool over your pins are if you’re creating content that brings them value.
It brings her visitors a ton of value and saves them a bunch of time by gathering 67 amazing passive income ideas in one single pin.
She completely destroyed her competition.
Do the same.
Tip #6: Create stunning visuals with Canva
One thing I learned from being a blogger is that visuals mean a ton.
People care about how your pins look.
If your pins are looking terrible, it’s very unlikely that they’ll want to follow you. On the flipside, if you create stunning pins they’ll have a hard time resisting the urge of hitting that Follow button.
If you head over to Creative Market and type in Pinterest templates in the search field you’ll find a bunch of beautiful templates.
I can’t emphasize how important it is to nail the looks of your pin. Go with a theme you like and stick to it. It’ll pay off in the end.
Tip #7: Follow other pinners in your niche
How to get followers on pinterest really comes down to exposure.
How many people see your pins?
You want to boost your exposure as much as humanly possible.
One thing you can do is to follow other pinners in your niche and pray to the Pinterest gods that they’ll follow you back.
It’s much like when you wanted to be super fame back in 6th grade and followed 100 other Instagram profiles every day just to brag about how many followers you had acquired because of your awesome pictures… not because I’ve done that myself. Or?
It’s a great way to get lots of followers really really quickly but a horrible long-term strategy.
If you want lots of followers fast, then take a look at Viralwoot’s 10 Surefire ways to get 500 Pinterest followers in 1 week. But don’t expect incredible long-term results.
Tip #8: Comment on other pins
One thing that I see a lot of people missing in their Pinterest strategy it’s commenting.
Take a look at this pin:
It’s a really popular pin which gets a ton of traffic.
However, it only has one comment.
I mean, what the f…?
I’m usually reading through the comments on the pins I’m saving. And if I do it, others are too… I guess? Unless I’m weird? No I’m not…
Even Neil Patel, probably one of the biggest digital marketing gurus, says that comments can bring your profile a ton of traffic.
What are you waiting for?
Tip #9: Optimize your Pinterest description
If you’ve been blogging for a while you know what’s about to go down.
You guessed it.
In 2018, Pinterest created a study where they found that by using clear and actionable wording you could increase your email signups by 70% and your online sales by 6%.
Pinterest works a lot like Google by looking at the keywords that you use in your title and description and show it to people that are searching for the same thing.
It’s really not rocket science.
If you want to rank for the term “pinterest tips” then make sure to include the keyword in your title and description.
Pinterest description best practices
Here are a few things you can do next time you’re writing a description:
- Use relevant keywords near the beginning of the description
- Include your brand name in the first sentence.
- Don’t stuff your description with keywords
- Add a call to action near the end
You have up to 500 characters so use them wisely.
Because it’s only the first 30-60 characters that are shown if your pin shows up in people’s feed, it’s the beginning of the description you really have to nail.
Tailwind wrote a killer blog post on some of the best Pinterest description practices. Give it a look and come back once you’re done.
Tip #10: Turn your Pinterest account into a business account
There are lots of benefits of turning your Pinterest account into a business account.
But the main reason to turn your personal account into a business account is to not violate Pinterest’s terms of service:
If you want to use Pinterest for commercial purposes you must create a business account and agree to our Business Terms of Service. – Pinterest
If you’re violating the terms of service you’re risking that Pinterest will pentalize your profile. Or worse, maybe even ban your profile.
There are also lots of other reasons as to why you’d want to switch to a business account.
- Be able to use Rich Pins
- Have access to a bunch of analytical tools
- Get early access to a bunch of features
- Be able to purchase ads
I’d say go for it.
There’s really no reason not to convert your account.
How to turn your Pinterest account into a business account
To turn your Pinterest account into a business account, you’ll have to:
- Head over to the settings page
- Click Account Settings
- Scroll down to Account Changes
- Click Convert Account
That was it for me.
I hope the tips gave you a somewhat feeling of how to get followers on Pinterest.
What tip do you want to implement in your own Pinterest growth strategy?