In a world where shiny object syndrome reigns, it can be frustrating to learn there is another thing you need to be doing in the online space.
But, this time, it’s worth it. You need to know how to make Pinterest board covers.
Pinterest is one of the best ways to drive traffic to your blog or other website. This is because, unlike other social media sites, Pinterest functions a lot like a search engine. It is a lot like Google, except focused on a visual format.
As a search engine, there are many opportunities for new people to find your products, services, or blog organically. That’s traffic. And traffic leads to revenue, so driving as much traffic to your blog is one of the most important activities you need to be doing in your online business.
The internet is rife with stories of unbelievable blog audience growth, all thanks to pinning. So, you got on board (no pun intended). Good for you! You are ready to learn everything about Pinterest, including how to make Pinterest board covers.
Once you have started making Pinterest pins, you need a way to organize everything within your Pinterest account. That’s where Pinterest board covers come in. Let’s dive in.
What is a Pinterest board cover?
You want to know how to make Pinterest board covers, but first, let me define what Pinterest board covers actually are.
Pinterest has a feature that allows you to organize your pins into different folders.
You can label the folders based on the topics inside. These will typically mirror the content buckets you cover on your blog. For example, on this blog, I write about blogging, podcasting, online courses and e-commerce. It follows that my boards will be similar to those content buckets.
So, you have your folders or boards. But without the completely optional board covers, a visitor will see a jumble of the latest pins in each. You can add a board cover to lend some uniformity to the aesthetic.
Why use Pinterest board covers?
You have probably guessed by now, but your boards can look messy to a visitor without board covers.
This is also another opportunity to strengthen your branding across all platforms you are on.
Plus, it just looks professional to have the aesthetic be consistent across each board.
But in order to use Pinterest board covers, you have to learn how to make Pinterest board covers first.
Now that you are all caught up, here’s my top 13 easy tips for creating stunning Pinterest board covers.
The 13 tips on how to make Pinterest board covers
1. Try to capture the essence
Everyone uses Pinterest to gain inspiration, whether it’s for their wedding, a photoshoot or crafts.
You can do the same for your latest project – making Pinterest board covers!
Have a look around Pinterest and make a private board of your favorite board covers.
By having an idea of the vibe you are going for, you’ll make it much easier to make stunning Pinterest board covers you love and that reflect your brand.
How to create a Pinterest board
Head over to your Pinterest profile.
Hit the little plus sign and click Boards in the dropdown that appears.
Name your board, keeping in mind what you have pinned and your content buckets.
If you don’t have pins in that content bucket yet, you can make the board secret for now.
You’ll see the toggle switch.
2. Use Canva
If you have not used Canva yet… it is about to be your best friend.
Not only will it help you now as you are learning how to make Pinterest board covers, but Canva is the go-to for Pinterest graphics, Instagram graphics, infographics and so. much. more.
It’s also a ton of fun to fiddle with.
Take a look at my Pinterest profile.
I’ve used Canva for all of my designs.
It’s really easy to make chances, and you can find a lot of great templates over at the Creative Market. Give it a try.
3. Create a square graphic
But aren’t Pinterest graphics rectangles?
Yes, but the covers display as squares.
And sometimes converting a rectangle to a square can end up looking funky, as Pinterest expert and pro-blogger Nikki shares.
How to choose dimensions on Canva
Head over to Canva.
Hit Create a design and then choose one of the dimensions.
The easiest way is just to click on Custom size.
Nikki suggests using 600px x 600px because it’s better for a pinnable image.
4. Choose colors that match your website
Consistency across all platforms will set you apart from the competition.
Get the Hex color codes from your website and use them in your Canva design.
If you don’t have them from your website designer, Google Chrome has an extension that can give you the Hex codes for any color on a web page.
Add the Google Chrome ColorPick Eyedropper
- Go here
- Download the extension
- Once it is installed, find the extension in the upper right. Click it, then click on whatever color you want the code for
- Save those codes somewhere for future reference
- In Canva, click the color option of an element, then click “new color” and enter the Hex code
5. Pay attention to visual hierarchy
Visual hierarchy is very important to ensure that viewers will like and click your images.
After all, the idea is to represent yourself in a way that will drive more traffic.
Visual hierarchy is a structure that will make sure that your Pinterest board covers will stand out from the crowd and be effective.
The six elements of visual hierarchy you need to know
- Reading Patterns: How viewers eyes travel over your cover
- Size: The size of your text affects how viewers will read your cover
- Space and texture: empty space also influences how people read your cover
- Typeface font and pairing: influence how your brand is perceived with font styles
- Color and tint: colors have different associations – plan accordingly
- Direction: Do you want a perfectly level title or a diagonal title? Your choice.
6. Make custom board covers for all of your boards
This is important.
You don’t want to have just one stunning Pinterest board cover and have all your other boards looking scattered and messy without board covers.
Having just one board cover looks weird, okay.
You have to make them match.
Be consistent, look professional and gain traffic.
7. Use the same design for every board
Make all board cover designs consistent.
This will further improve your brand consistency and professionalism.
People like to know what to expect, and being consistent will improve their perception of you.
You’ll be one of the few reliable things in life and that establishes trust, my friend.
8. Make a template to save time
Once you have done all this work designing your first Pinterest board cover, you can use the first one as a template to use every time in Canva.
All you’ll have to do is switch out the words in the title to make a new Pinterest board cover anytime you need one.
How to use a template in Canva
- On your homepage, find where it says “your designs”. This is where your Pinterest board cover will be
- Hover the mouse over the design, then click on the three little dots
- Choose to make a copy
- Click the new copy, rename it and get started on your next Pinterest board cover
9. Use Pexels to find gorgeous photos
Using the best images is key to making sure the cover is stunning.
However, you can’t just use any photos.
You need to make sure they are copyright free.
Canva has lots of photos to choose from both for free and paid.
However, if you can’t find what you want, check out Pexels.
Pexels is totally free to download high-quality photos from photographers around the world.
All they ask is that you give credit, which you can copy and paste into the Pinterest description.
How to use Pexels
- Go to pexels.com
- Search for what you want
- Click the photo you want and choose what size you want to download it as
- Copy the credit line and save it for later so you can put it into the Pinterest description
10. Download the cover as a PNG
This is another tip from Nikki, the Pinterest queen we mentioned earlier.
If you are used to running a blog, you are probably used to shaving file sizes wherever possible.
Because PNG files typically are so much bigger than JPG, you’ve likely been avoiding them like the plague.
But today, it’s okay.
It won’t slow down your website, because it’s not on your website.
Embrace the luxury of a high-quality PNG and stand out from the crowd on Pinterest.
11. Use the cover’s pinterest URL as the link for the board
Guess who’s back?
And she’s dropping more knowledge bombs about how to make Pinterest board covers.
You will upload the new Pinterest board cover as a regular old pin.
Then, use the link for your corresponding board as the link for the pin of the cover when you upload the cover.
You should do this because it gives followers the opportunity to see all your other stuff and not just the board cover when they come across it.
How to upload the board cover
- From the homepage, click “create pin” or the white plus sign on the red circle, then choose “create pin”
- Add the image
- Name the board cover after the board it will cover
- Add a little description
- Add the URL (like I said above)
- Change the Pinterest board cover
12. Clean up your board categories
You’re putting all this work into making your Pinterest a traffic generating machine, so don’t tell me you’re… using it for personal projects too?
Make any personal Pinterest boards private now!
You want to make sure that visitors won’t be confused about exactly what topics you talk about on Pinterest, and therefore your blog. If you haven’t chosen a blog niche yet, you should! Here is my post on the most profitable blog niches.
For instance, I stick to the topics of blogging, podcasting, online courses and ecommerce.
It would be confusing if I had an outfit inspiration board and a workout board mixed in with my blogging, podcasting, online courses and ecommerce boards.
I am human. I have other interests. But I don’t need to share those with my Pinterest visitors.
How to make a board private
- Open your profile
- Click the pencil icon on the board you want to make private
- Toggle “keep this board private”
- Click “done”
- And now all your easy, at home workouts will be for your eyes only
13. Order your boards to mirror your customer journey
Another Pinterest aficionado and blogging pro, Katie, suggests rearranging your boards to be in the best logical order for your viewers and potential blog subscribers.
If you are blogging to advise on a topic as I do, you’re giving your readers the gift of time.
In exchange for their readership, you are giving them a shortcut to what they want.
For my blog, I help readers gain a foothold with passive income quicker.
For someone else, it may be a closet organization hack that saves readers time elsewhere.
Your job is basically to save viewers time in any way you can, so make sure that your viewers find what they are looking for fast by having your Pinterest boards in a logical order.
It just makes sense.
For more tips on how to order your Pinterest Boards, see Katie’s blog.
How to rearrange pinterest boards
- Click (and hold the click) for the board you want to move
- Drag and drop where you want it to go
Pinterest is one of the best ways to drive traffic to your blog or another type of website.
Of course, there are lots of ways to monetize your blog.
Therefore, it is important to make sure to optimize your content and presentation on the social media site.
What was a tip that you think will be a game changer for you?