You must have heard that Spotify is the best in the podcast game.
As a beginner, however, navigating the seemingly murky waters can be daunting.
Whatever your reason for starting a podcast is, you have chosen the right host.
You see, recent statistics say the number of podcasts available on Spotify has seen an increase of close to over half a million since the pandemic struck.
Additionally, the listening audience has also seen an increase of 200% year on year since 2019.
So, if you are looking to get some skin in the game, here’s your comprehensive post a podcast on Spotify guide.
How to start a podcast on Spotify: Understanding the basics
Below are the requirements you need to adhere to before you upload podcasts on Spotify. Quickly run over them – just in case you missed something.
You must have heard that titles can make or break your podcast.
Titles attract listeners and can be used as bait to get more people to listen to your podcast.
On Spotify, you get twenty characters to craft your title.
It may sound short, but it’s the perfect size to display across different devices.
Also, ensure your title addresses the topic that you discuss in your session.
A complicated podcast title tends to alienate your listeners, leading to poor audience numbers.
We obviously don’t want that.
Your title should avoid special characters since Spotify doesn’t allow HTML tags.
In fact, they are removed automatically whenever they appear in a title.
If you must use characters such as the ampersand and exclamation point, make sure they are HTML coded.
Audio format and file size requirements
All podcasts on Spotify need to be in MP3 format, with a minimum of 96 Kbps and a maximum of 320 Kbps.
Also, your file size should not exceed 200 MB.
But, why so many limits on the format?
Well, Spotify prides itself on ensuring listeners can access your files on multiple devices.
To make this happen, you need to adhere to the format guidelines when you upload podcasts on Spotify.
Spotify is available as an app on mobile devices and tablets – and as a webpage on computers. So it’s pretty important for Spotify to have some sort of guidelines.
Have a live RSS feed for your podcast
Spotify does not host podcasts on its platform.
Instead, it maintains a directory of RSS feeds from other sites to provide content to listeners.
So, to upload podcasts on Spotify, you must have an active posting either on your website or any of the other aggregator sites that host podcasts.
WordPress, Amazon Web Services, and blogger are among the sites you can use for RSS feeds. If you didn’t already, take a look at my start a blog guide. It’ll teach you everything you need to get goin’!
With this in mind, if you do not have a live episode, a short preview indicating what your audience should expect will also do the trick.
As a rule, the content you share should be original and free from any copyright infringement.
Cover art, language, and podcast description
Finally, your RSS podcast should have a cover art image and a description of the content.
Typically, cover art images should be unique and a direct reflection of the topics you will discuss.
The acceptable image formats are .png, .jpeg, .jpg, and .tiff.
The resolution needs to be 3000 by 3000 pixels sticking to a square ratio of 1:1.
Furthermore, every podcast needs an accurate description.
The information included in the description should aim to answer the following questions:
- Who is the audience you seek to address?
- Why is it unique from other podcasts in the same category?
- What value does it bring to your audience?
Also, the description should not exceed five sentences.
In other words, you need to provide maximum impact in the shortest time possible.
Think of it as an elevator pitch.
It has to be short, sweet, and full of punch.
Long, wordy, boring descriptions put off audiences and will result in Spotify not accepting your submission.
How to post a podcast on Spotify
Once you are sure that you have met all the above requirements, you are ready to upload podcast to Spotify.
Below are the steps you need to follow:
Step #1: The login
Firstly, type the following address in your browser https://podcasters.spotify.com/ to sign up.
If you have an existing Spotify account, use your log in details to access the podcasters platform.
Alternatively, you can use the login details for either your Google, Facebook, or Apple accounts to access the platform.
The thing to note is, you need to have Spotify linked to these accounts before you proceed.
Step #2: The TOS
Once in, click on the Get Started button to continue the process.
A new page with the terms and conditions will appear.
Read through the document, and check the ‘I agree’ box to continue with the posting process.
Step #3: The RSS link
On the next page, you will receive a prompt to enter your RSS link.
As mentioned earlier, different websites have unique ways to obtain the RSS feed link.
The most popular are:
- WordPress – Users can obtain the link by adding the word feed to the end of your URL. For example, you can find the link by using this format https://yoururl.com/feed
- TuneIn – the process is slightly different. You will add the word RSS at the end of the URL. Follow this format to get the link https://yoururl.com/rss .
- Blogger – For blogger use yoururl.blogspot.com/feeds/posts/default.
- Medium users – you need to access the link by typing the following https://medium.com/feed/yoururl
- YouTube – If you host your podcast on YouTube, copy the URL from the address bar and paste it on the textbox on Spotify.
Finally, click on the Next button to continue with the process.
Step #4: The verification
On the next page, you will receive a prompt requesting you to verify your podcast.
Spotify automatically detects the email address that links to your podcast and prompts you to send an eight-digit code.
Check your email to verify receipt, and then paste it in the next dialogue box that appears on your screen.
Depending on your mail service provider, the email may appear in your junk folder.
The code is to verify that you are the legitimate owner of the podcast.
Besides your email address, Spotify also pulls up additional information like your artwork, title, and your hostname.
Step #5: The fillin’ in
From here, you need to fill in your podcast details.
The information covers:
- Where the podcast originates?
- The primary language your podcast uses.
- The hosting service provider.
- The primary category.
You also get to add additional categories to improve the relevance of your podcast.
Under each category are sub-categories to ensure that your podcast appeals to the right audience.
While selecting, be as specific as possible because any wrong information will lead to a low ranking.
To finalize the process, click on the Next button at the bottom right corner of the page.
Step #6: The submission
Finally, you will see a summary page of the information you entered.
If all looks well, click the submit button to finish the process.
Upon successful submission, Spotify will display a page confirming their receipt of the podcast.
It may take several hours before your podcast goes live.
However, if you submit it using any of the aggregator sites that support a live API with Spotify, the timeline can be shorter.
Now that you know how to post a podcast to Spotify, how can you make the best out of Spotify?
Getting the best out of your Spotify podcast
Spotify offers you regular reports on your audience, covering the following parameters.
- Listeners – These are the people that choose to listen to your podcast. You can gauge the number by episode or overall listeners if you have lots of content on your channel.
- Followers – These people click on the Follow button on your podcast. As you continue uploading new content, they are the first to receive notifications on new episodes.
- Starters – The number represents anyone who chooses to listen to your episodes regardless of whether they follow you or not. Spotify updates the number daily and does not take into account their listening time.
- Streamers – These are the people who play your episode for more than a minute.
Audience statistics is a useful tool for any podcaster willing to amass a large following.
You can drill down the data by episode to see which topics are more appealing.
By having insight into the different parameters, you can make adjustments to increase your audience.
Make use of the online tools by Spotify
Spotify also provides a suite of online solutions to improve the performance of your podcast. At present, you can utilize two tools to boost your audience growth.
Anchor is an online content creation and distribution tool that is available for all podcasters. You will need to create a separate account to access all its features. Among the notable features are the following:
- Hosting and content distribution
Anchor allows you to create and host your podcast on its platform for free. Once you complete your content, you can share it across all podcast hosting sites to reach a larger audience. Among the services that integrate with Anchor are Spotify, Apple Podcasts, and Pocket Casts, to name a few.
- Integrated analytics
Anchor provides reports on all platforms that you distribute your content to on a single page. You can track which services are working best and make the necessary changes to create efficiency.
There is a lot of money to be made from podcasting. Currently, Anchor offers two ways to monetize your podcast. First, you can ask for donations through the platform, where your audience contributes monthly. Secondly, you can also enable anchor sponsorships on your podcast and record advertisements with each episode. As your popularity grows, brands can reach out to you and pay you to advertise. This works best when you have a large following to send to your sponsor’s websites. More information on Anchor is available here.
Soundtrap is another useful tool that helps you upload podcast to Spotify. Whether you are a music creator, storyteller, or educator, Soundtrap allows you to create and edit your content from everywhere. Check out their different subscriptions here.
Collaborate with other podcasters
A great way to create a large following is by reaching out to other podcasters within the same genre.
You can discuss common topics and share exclusive insights to further appeal to the masses.
You can also ask for guest posts or referral links to increase your reach.
Spotify now boasts of a listening audience of close to 220 million across 92 countries.
Therefore, researching how to start a podcast on Spotify has never come at a better time.
By following the above guide, you too can join this growing industry and make money while at it.
What’s the name of your podcast? Let me check it out!